When looking for a company that has shifted its main goal and business priorities I came upon the curious case of Philips. This is a company that started off as a radio repair company then focused on shavers then to television and other electronics throughout the mid-to-late 20th century. But in the mid-2000s, they began to heavily lean into the science of healthcare, with the company spinning off their electrics division into its own company.
The Road Not Marketed
As someone who frequents the hallowed halls of cyberspace, I have stumbled down many rabbit holes that would put Wonderland to shame. One particular favored haunt is the social media app known as Reddit which is very similar to old school message boards/topic threads except there is a complex rating…
The Levithan Triumph
When discussing character profiles, Kerin leans almost into a stereotypical classification of the population and how to present a product Godin does not follow the same methodology. Kerin leans heavily into the typical stereotype of marketing of just presenting the product in a nice way that appeals to the most…
Attack of The Killer Bots
Growing up in the age of social media, my friends and I have been groomed to pick up the presence of bots and viruses that are scattered throughout the internet, while for us this may be a simple task but for some industries, there are really tried and true consequences…
I’m scared. As someone who has solely studied the scientific arts, I am terrified of marketing and the business world in general. It is this expansive world that just doesn’t speak to me the same way biology does filled with dollar signs and high rises. We just don’t speak the same langauge. That being said I am excited to learn more about something I have no idea about!!!